Welcome to the official site of the Virginia Department of Motor Vehicles, with quick access to driver and vehicle online transactions and information. Here is a guide to learn how to do Local SEO. A simple checklist of tips and ideas to help you boost your local SEO for your small business. First and foremost, Elliott says you can’t skip the basics. Build Citations. 1. Optimize title tags. But no matter how big or small the glitch that disrupted your technical SEO audit checklist, technical SEO mistakes can ultimately hurt your search rankings. To Do: Do an audit of existing citations Compare that list to the list of normalizations Before you choose you local SEO company, take one hour to complete the following small business audit to educate yourself about your website and where You can then analyze the report, highlight the recommended changes, and add them to your SEO audit checklist. This local SEO checklist is broken out into different focus areas below. An easy and quick way to build out a local SEO audit in 4 minutes flat. The steps in this article can help you optimize a strategy that will attract and gain local customers from your target audience. Their clients' local and organic search rankings and traffic started going up :-) Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. Each of these elements influence how people take action on and search engines rank your website. Local SEO Checklist. A local SEO checklist with over 50 checks, tips and ideas to help you improve your local SEO. With all the information you will have at your fingertips from the first five steps, you can now begin reviewing all of your website pages. ”, let’s find out the local SEO best practices that will skyrocket your business in the local search. Improve your SEO and Content Marketing game. The local SEO checklist below has all the information you need to get started. If people want fast loading, good looking websites, and yours is not, you won’t rank highly. According to Elliott, when it comes to local SEO, even small improvements in these four areas can have an outsized impact on your local search rankings. These data insights and search tools make determining issues with your website simple, and finding SEO opportunities, easy. Creating and setting up your Google Search Console account gives you important data and tools. An ever changing SEO audit checklist to make sure your technical SEO is on point. By Mike Goldstein In Local Search Posted July 12, 2018. The added value, especially in the UK, is that some local review sites are run by government authorities. Technical SEO Checklist. Conclusion on SEO Audit Checklist. We have dozens of years of experience, conducting hundreds of local SEO audits, that have resulted in more traffic, leads, appointments, and revenues for our clients. Page load times are a technical SEO element that has recently gotten more attention. Use our free checklist tool to manage your local SEO to do's.Tackle the top 63 Local Search Ranking Factors based on the annual survey from the top local SEOs. Markup homepage with Local Business Markup. If everything is clear with the question “ what is local SEO? In this blog, we highlight 4 areas of focus for your local SEO audit: technical basics, Google My Business, auditing local backlinks, and USP-focused meta copy. What is Local SEO checklist for? Write clear meta descriptions for every page, using local keywords as natural. Hugely comprehensive. Take Images and Optimize GMB. Use quick-win and geo-specific keywords 4. SEO Content Audit. Simply put, structured data is written in a pre-defined structure that search engines recognize. This complete local SEO checklist will help you optimize your website, market your business, reach more local customers, and grow your revenue. Install Yoast Plugin (Do not buy premium). Specifically, your audit should verify the following details are included and up-to-date: Next, Elliott recommends looking deeper at your business category. In the end, I reveal my top local ranking factors. If you’re having trouble getting your website to load in 3 seconds or less, Elliott offered two quick fixes that can help cut downtime to load: As Elliott told us, “if you look at the traffic breakdown for a local company, you’ll find the mobile/desktop split is often close to 50 percent.” That’s in stark contrast to other types of companies, such as corporate B2B, which might look more like 80% desktop and 20% mobile. You’ll get an overall technical SEO grade (out of 100), and Raven will breakdown any issues that need to be looked at, along with a priority rating of critical, warning, or needs attention. 6. Yahoo has a service for local listings and while it is not free, … We have an entire 50+ step checklist for good content architecture for advanced implementations of this concept, but for the scope of this audit, simply make sure that these keywords/phrases are in play. Terms of Service. Most businesses thrive on traffic both online and in person from Google, Bing, Yelp and Facebook searches. Verify GMB. Be concise, clear, accurate, and include a call to action. To gain an understanding of the effectiveness of a previous SEO campaign and to identify what is working and what is not, a full on-page local SEO audit should be performed. 15. Finding any issues with your data and correcting them is important for customer experience, and your local SEO. Tools For Sellers. This will let you know exactly where you stand in terms of citations and local SEO. Checklist for a Local SEO Audit. A poorly-written meta description can hurt your click thru rate. The steps in this article can help you optimize a strategy that will attract and gain local customers from your target audience. However, an SEO audit is complex, and not everyone has the expertise to execute the process. Sign up to start downloading your FREE seo audit checklist. Good local SEO includes on-site and off-site techniques. 50+ Point Local SEO Checklist All the points in the checklist below work towards making sure your site is in the best position for these ranking factors. Each of the elements can potentially impact the first impressions of your and online reputation of your business. Audit brand mentions and implied links Here's a list of common content mistakes followed by a checklist of ways to increase the local SEO impact of your content. Sales: +1-855-955-6650. Once you’ve looked into the basics and the technical side of local SEO, Elliott recommends turning away from your actual site — and focusing on your Google My Business (GMB) profile. 2. How the websites in even the most competitive niches outrank the rest Off-page Local SEO concerns how other websites on the internet interact with your website. 3. Sign In Get An Instant Demo. The final element we are going to review is Local SEO. Download the Local SEO Checklist. At the end of the day, small efforts can have a big impact when you’re working to improve local SEO. As you can see, optimizing your local SEO offers a huge opportunity to target the right audience and bring in high quality leads to your business. Increase your search rankings today with our new, Get Started With Your Local SEO Audit and Action Plan, How-to Get Started With the Local SEO Checklist, The website is hosted within the country it is primarily targeting website visitors, The website page load speed is above average using, The website looks good, and functions properly on mobile phones, tablets, and computers, The website navigation is simple to use and makes it easy to find information, There are no 404 error pages or other redirection issues preventing visitor or search engine access, All website pages are appearing in the Google index, All website pages are appearing in the Bing index, There is a unique page title for each website page, Each website page title is optimized for search phrases that match the pages content, There is a compelling meta description for each website page, Each website page has an H1 tag containing the targeted search phrase, Each website page uses H2 tags containing related search phrases, Each website page uses H3 tags containing related search phrases, Each website pages uses image alt and title tags describing the image, There is a location page for each business location that contains address, hours, and a map, The business name, address, and phone number is found on every page, The business name, address, and phone number is implement with structured markup, Each website page has a specific call to action for the visitor to take, The total number of backlinks to the website are on-par with competitors (or better), There are no unusual anchor text patterns or excessive use of optimized anchor texts in backlinks, There are no manual penalties related to links pointing to your website in Google Search Console, There is a plan in place for promoting your website online to increase links and business mentions, There is a Google My Business profile for each business, office location and or provider, Each Google My Business profile for the business has been claimed and properly categorized, Each Google My Business profile for the business has accurate and up-to-date information, Each Google My Business profile has at least 30 positive reviews (4, 5 stars), Each Google My Business Profile responds to it’s review as they are left, The business information has been scanned to find popular online listings and profiles, All major listings and profiles for each business location, and or provider have been claimed, All major listings and profiles for each business location, and or provider have accurate information, All major listings and profiles for each business location, and or provider are being monitored. © 2007-2021 TapClicks, Inc. All Rights Reserved. 0. See how well your website performs when loaded on a desktop or mobile phone. Get AIOSEO for WordPress FULL SEO AUDIT Analyze your site's SEO in seconds Follow our SEO Audit checklist to optimize your website's settingsIdentify any critical errors that could be harming your… Install Yoast Plugin (Do not buy premium). For the Local SEO experts here, I am wondering, what is your GMB audit checklist? You can’t forget about mobile or you’re missing out on a major chunk of your potential market. Een stapsgewijze uitleg van SEO analyse. Your local SEO audit report includes optimization scores for GMB, website, and your brand. This often leaves them lacking in reviews, which are vitally important for building credibility — but they’re also an indicator of quality for Google. “Look at your local competitors’ backlink profiles to see which links they have that you don’t,” Elliott says. After all, the goal of the checklist is improving your local SEO. The Name, Address, and Phone Number (NAP) of a business, together, comprise a "local citation". That means no more guesswork about whether or not the client’s citations are correct, or about where they rank in terms of local SEO. If you’re ready to get started assessing your local SEO performance, this local SEO checklist PDF will … If … Follow this 127-point local SEO checklist to rank your local business higher in the Maps and organic search results. Using a local SEO audit checklist will help with your optimization progress and prevent any missed steps. When Google, Bing, and others discover these groupings of information around the web, it improves your rankings. Not all local businesses have access to a CRM system that automatically collects reviews from customers after a service has been delivered. If your local SEO software did not include a scan of your online listings, now is the time to do that. If you find that you are struggling to complete the steps or simply don’t have the time to do it yourself, consider getting your local SEO audit from us. If your website runs on WordPress, you can also do this with an SEO plugin like Yoast. Sign In Get An Instant Demo. To learn more about what it takes to optimize your website to rank well in search engine result pages , please read our article on the subject here or call us for an SEO website audit report. We have talked about the importance and benefits of local SEO to businesses but we have not yet come to the most important part of this post i.e. Search Engine Journal offers a more complete local SEO checklist if your SEO audit checklist efforts will be to benefit a local business. While most businesses only target the actual zip code (or postcode) where their business is located, you still want to bring in customers from other nearby areas, right? Use our free checklist tool to manage your local SEO to do's.Tackle the top 63 Local Search Ranking Factors based on the annual survey from the top local SEOs. Include NAP and Map Embed on site. 1. Free Digital Marketing Audit, Free Paid Advertising Set Up, First Month Free. Scan your website, and online presence to find issues, opportunities, and how you stack-up against your competition. 5. Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights. Cover Your Technical SEO and Basic Fixes First, Local SEO Basics: Getting Your Mobile Speed Performance Right, Local SEO Basics: Test for Mobile Responsiveness, Local SEO Basics: Use Structured Data to Boost On-Page Optimization, 2. That said, you choose one that will give you a broad scan of the most popular profiles for your business type and industry. Make Sure You Are Using HTTPS. It also requires careful reputation management as reviews are now very much a ranking factor on Google for 2019. The information you find will allow you to understand if you need to make website performance improvements, on-page changes, such as stickier content. I have put together this local SEO checklist to help businesses drive more customers. Local SEO Checklist v1.0 Overview. To help you succeed, we’re offering this checklist to give you some structure. That said, Elliott doesn’t recommend agonizing over the speed of your web pages after a certain point. Review your page title tags and meta descriptions which map to key local search keywords, and verify that they’re leading with (and doubling down on) what makes your business unique — why should searchers click on your result? directories). If you’re not a seasoned internet marketer or SEO, you might not be confident in taking the next steps to put the Local SEO Checklist into action. Tools For Sellers. Include NAP and Map Embed on site. CHANTILLY, VA. (PRWEB) APRIL 23, 2020. The main goal is to have an informational website that makes it easy for people and search engines to understand what you do best. Note: To audit your local page speed, you can use a tool as simple as Google PageSpeed Insights. The Ultimate SEO Audit Checklist is a comprehensive list of all the important items that should be included in your in-depth SEO audit. Our audit template walks you through the process including website, links, citations & local profiles. We’ve officially crossed the halfway point in our local SEO checklist! With the right guidance, you can perform a website audit in less than one hour. This 242-point SEO audit checklist for 2020/2021, walks you through every single audit point and even which tools you should use to gather your data. What your website needs to delight people and search engines On-page Local SEO addresses the actual content found on every page of your website. What you need to do next to improve your local SEO Now that you have a Local SEO Checklist, you’re probably eager to start auditing your online presence. We have dozens of years of experience, conducting hundreds of local SEO audits, that have resulted in more traffic, leads, appointments, and revenues for our clients. “Then, it’s time to build a process for getting more GMB reviews and scaling that up to distribute your reviews across different online platforms.”. You can take the mystery out of higher rankings and visibility for your website today with this Local SEO Checklist from Local SEO Audits. Ensure that all inaccurate, outdated or incomplete citations are fixed as soon as possible after your local SEO audit is completed. Ontdek hoe je in in 10 stappen de meest complete en technische SEO Audit kunt doen. Optimize Your Google My Business Profile to Perfection, Auditing Local Reviews & Building a Process for Getting More, 3. Keywords As the name indicates, keywords are certain words or phrases (also known as longtail keywords) that would help people find your business through internet searches. As part of this process, he also suggested looking at your competitors’ SERPs. The main goal is to have an issue free website that is easy to use and properly indexed in the major search engines. An SEO audit is probably the first thing a business owner needs to consider when starting a web re-design or new SEO campaign. If you want to drive organic traffic to your site and improve your search rankings, you need to conduct website audits regularly. Learn how people use your website, get usage data, and uncover best performing pages. It is the first activity my agency does when bringing on a new client. We strive to help businesses of all sizes grow using our powerful link building, SEO and content marketing services. Designing and maintaining a checklist is the best way to get you through some search optimization elements. These steps should be taken in order to make auditing your online presence using the Local SEO Checklist. 3. With this in mind, according to Elliot, “your website must be responsive — plain and simple.” Luckily, with a platform like WordPress or Squarespace, the themes are automatically mobile-optimized. A Complete Local SEO Checklist. Local search users are motivated and targeted. Mobile. Ok, maybe I’m a little biased as a content marketer. Local SEO audits are tricky and time consuming. “This can highlight some very easy opportunities you can go after.”. As Elliott explained, local SEO is typically dealing with a smaller number of backlinks to each page in the SERPs — so adding 1 or 2 locally relevant backlinks can make a huge difference in your local search engine results. Check Out Backlink Profiles for Locally Relevant Links, 4. The technical SEO issues we already mentioned are critical, so you need to fix broken links, add image alt tags, remove duplicate content, and everything else that’s involved in maintaining a healthy website. An exceptional local SEO campaign starts with a comprehensive website audit. When you’re conducting an SEO audit, there are a lot of metrics and factors to look at — redirects, broken links, meta issues, image tags, and much more. Local SEO Checklist to Make Your Business More Visible On The Local Market. The main goal is to have as many links from other relevant websites as possible (or more than your competitors). Protect Local: Free tools, training, and resources to help your company and local business clients during COVID-19 and beyond. Technical SEO helps you to create solid foundations and ensure that your site can be crawled and indexed. Plus, with Google’s announcement of mobile-first indexing, the importance of a mobile-optimized website can’t be ignored. I have tried to cover the SEO Audit checklist in detail, although the content is too long, I am sure fixing all the points I have shared will improve any website organic traffic over the long period of time. SEO Audit Checklist Analyze your entire WordPress site to detect critical errors and get actionable insights to boost your SEO and get more traffic. In this articles, we will brief you with a complete checklist that will help you perform the SEO audit of your website effectively and efficiently. Install WPSSO (Buy Premium for $50). 1. Below you will find a series of steps you should take. Include keywords and city, without being spammy. Content mistakes to avoid Don't scrape content from other websites, even from the websites of manufacturers or authorities, unless you are publishing an attributed quote within your own, unique content. He is a local SEO expert and founder of boutique UK-based digital marketing agency, Contrast. Alright! Practice Proper Site Architecture. Coming up with an efficient local SEO strategy and executing it well is a tough challenge. Manually review each of your website’s pages for complete, engaging, content, and proper on-page technical structure. NEW! SEO Audit Checklist. For Elliott, after the basics are taken care of, a local SEO audit centers around creating a perfect Google My Business profile, analyzing the backlink profile of your site and its competitors, and auditing meta titles and descriptions to optimize for click-through rate. Of course, you will also want to look at the actual HTML of the page to ensure page titles, meta descriptions, headers, and other elements are present, and properly used. Now we’re at the fun part: content! And one of the best ways to audit whether you have enough high-quality local backlinks is to look at the backlink profile for your top competitors. “If you’re in position 3 and your CTR increases,” he explained, “you’ll start to move up in the rankings, because this is a huge indicator for Google.”. The most important thing to consider is what a person looking at the page would think. Optimize your logo for local SEO We started with technical SEO because all your work will be for nothing if you have an issue with Google crawling or indexing your site. A simple checklist of tips and ideas to help you boost your local SEO for your small business And in Elliot’s experience, there are a few basics that should be tackled when you’re thinking locally: Note: If you need a quick way to identify these and other technical issues that might need to be addressed, simply type your URL into Raven’s Site Auditor tool. To test for mobile responsiveness during your local SEO audit, use the Mobile-Friendly Test available for free in Google Search Console. The key here isn’t to emulate these competitors — it’s to ensure your meta copy sets you apart from them in the search results. According to Elliott, this process for getting reviews doesn’t need to be flashy — the most important thing is that there’s a concerted effort to ask customers, even if that’s manual. It’s a necessity. 5. 3. With Local SEO Audits, you get a professional SEO audit performed by an experienced consultant who is an expert in Local SEO. How to ensure your website is built for people and search engines Technical Local SEO deals with the underlying software and technology powering your website. The best part of using a local SEO software is that it helps make the manual review much more efficient, and effective. If there are discrepancies (e.g. Verify GMB. Grab the sheet. To learn more about what it takes to optimize your website to rank well in search engine result pages , please read our article on the subject here or call us for an SEO website audit … LOCAL SEO AUDIT CHECKLIST NOW! As of 2020, there are nearly 4,000 different categories to choose from. How can your website rank higher for localized searches in Google, Bing, and Yahoo!? Register with Yahoo Small Business. Your title tags need to be concise with keywords you want to rank for. The main goal is to have claimed, accurate, profiles for all of your business locations, providers, or professionals. Remember, a search engine wants to show the best search results. As Elliott says, “you can actually have such an impact if you get the local search engine optimization strategy right, and this all starts with the audit.”In the article below, we highlight Elliott’s 4 main areas of focus when he’s doing a local SEO audit — from covering the technical basics, to optimizing Google My Business, auditing local backlinks, and boosting organic click-through rate with USP-focused meta title copy. We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. Use this Google My Business audit template and optimization checklist to improve local rankings, increase traffic, and generate more leads… Get The Template in Facebook Messenger » I’ve used this exact template to get some massive SEO wins for local businesses… With a Bing Webmaster Tools, you get similar data and tooling to what you get with Google Search Console, but specifically for the Bing search engine. For example: placing "SEO Services in Lincoln Square, Chicago" earlier in the title, description, H1, and high in the body text of the page. 2. Local SEO Checklist. The Best Local SEO Tools + Free Expert Audit Checklist. On-Page Elements. 7. 8. Jaime Theler January 3, 2020 The internet has brought the world to our fingertips, but research shows that four out of five consumers search online for products or services in their own backyard. ). Auditing your website isn’t optional. The first point in our Local SEO Checklist for 2020 is to make … What is Local SEO checklist for? There are a number of different solutions for scanning your online listings, even some that are free! And to ensure that your SERP listings communicate your value proposition in a compelling way, you can simply run a meta audit on the Raven Site Auditor tool. We will never give or sell your information to a third party. We will utilize our experience, proprietary tools, and industry leading software to diagnose your issues and give you the right information to improve your rankings. A good SEO audit is all about asking the right questions. It is 2021, and HTTPS has been known as a ranking factor since 2014. Markup homepage with Local Business Markup. As a local digital marketing agency headquartered in Chantilly, VA Conversion Pipeline is experiencing the same negative impacts from COVID-19 as many other area small businesses. A site audit is truly the first step in any effective local SEO campaign. Time Commitment: 2 minutes. Conducting a local SEO audit is your chance to identify any of these issues quickly and put you on the path to getting them fixed. Keep your descriptions from 130-165 characters. Analyze your entire WordPress site to detect critical errors and get actionable insights to boost your SEO and get more traffic. Find gaps in your GMB, website, and brand. Picking the right one can have a big impact on your local SEO because it affects which local search terms Google thinks apply to you, as well as which additional features (such as menus) are included with your GMB listing. This complete local SEO checklist will help you optimize your website, market your business, reach more local customers, and grow your revenue. Grab the sheet. Please note: The following local SEO checklist is predicated upon the assumption that your website is already SEO optimized. Lastly, Elliott told us that local businesses should always target their Google My Business profile to certain service areas. Take Images and Optimize GMB. This might be key to outperforming local competitors and bigger rivals. Remember two things before you begin: The time investment for an audit will depend on the size of your website. A local SEO checklist with over 50 checks, tips and ideas to help you improve your local SEO. Note: You can see your competitors’ entire backlink profile (including local backlinks, citations, and anchor text) using Raven’s Competitor Research Tools. “As long as you’re at or below a 3-second load time — there’s diminishing returns after 3-seconds,” he says. At this stage, you should well on your way to checking off the boxes on your Local SEO Checklist. “Since you already have a good relationship with these local businesses, securing a backlink is an easier ask through things like content collaborations, case studies, and shared sponsorships.”, The last piece of Elliott’s recommended 4-part local SEO audit is one that might fly under the radar for local SEO — click-through rate (CTR). “near me”) are likely to be done on mobile devices. Get your free step-by-step checklist for a complete local SEO audit. Local SEO refers to geographically-specific queries, and … Get your free step-by-step checklist for a complete local SEO audit. To gain an understanding of the effectiveness of a previous SEO campaign and to identify what is working and what is not, a full on-page local SEO audit … We will utilize our experience, proprietary tools, and industry leading software to diagnose your issues and give you the right information to improve your rankings. Using a local SEO software tool, you can scan your website and online presence to get hundreds of relevant data points and comparisons. Comprehensive local SEO audit tool for analyzing 100+ Google My Business, website, and brand authority factors that are affecting your Map Pack rankings. The order may be slightly different to what you’ll see on other checklists. The next step for your local SEO audit is to look into your own backlink profile and get a sense of which locally relevant backlinks are pointing to your site. Local SEO Audit Checklist
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